We have to confront and acknowledge that criticizing women is, unfortunately, the most practiced activity on the internet. It shows that you know Mexicans love to put sour cream in their food to prove their legitimacy as a Mexican restaurant, but who are we kidding? We all know we’re at Taco Bell, not El Tepeyac. That ad-lib is like when Taco Bell puts sour cream on a new burrito. It felt like she felt obligated to put it there to sound *authentic* and prove to us that she knows what a corrido is. My problem with that is it doesn’t sound authentic at all. It sounds like she’s in a massage chair with her mouth open. What really sent the song off the rails was the ad-lib in between bars. Terrible, actually, probably the worst song I’ve heard all year, and I’ve heard thousands, but she does start the song off strong. Music-and-harmony-wise, sure it could be argued that “La 69” is bad. But after giving it a few more listens, it isn’t as bad as the snippet, and anonymous trolls are making the song seem. To the surprise of the musical genre’s loyal following across Southern California and Mexico, the song was not a parody of a corrido tumbado (a newer style of corrido popularized by singer Natanael Cano and the label he’s signed to Rancho Humilde, the “Death Row Records” of the Corrido music world). On Wednesday, September 29th, she finally gave us a snippet of her single “La 69”, which highlighted the lyrics “Soy la 69, soy la chingona que salio de Riversai,” which translates to “I’m that girl 69, the badass girl who came out of Riverside”.
Two days later, she posted the official artwork in that same all-white getup holding a rooster with the words, “From pobrecita to a bad bitch” across the bottom of the graphic. In the initial 10-second trailer posted on Jenny’s Instagram account, she is wearing an all-white pants suit, with a matching white tejana smoking a joint as a dramatic heartbeat is heard with the date 9.1.21 teased. Screenshot from Jenny69’s ‘La 69’ music video/Youtube. The music video for her breakout hit “La 69” was the talk of the corrido community across social media all weekend long, but seemingly for all the wrong reasons. Still, with Jenny’s 1.9 million Instagram followers and 1 million YouTube subscribers, a snippet of the video was all we needed. A co-sign of that magnitude is typically needed for a new act to have a listener’s attention. October 1st, she released her first single as an artist through Lumbre Music group, the record label founded by established corrido frontmen Alexander Guerra and Ramón Ruiz of Legado 7. Jennifer Ruiz, better known as Jenny69, is a Mexican American pseudo-celebrity, beauty influencer, YouTuber, and self-proclaimed buchona from Riverside, CA. If there’s one thing the internet has taught us, it’s that people are mean-but they are 69 times meaner in YouTube comments.
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